Peloton rises as analyst sees recall impact as short-lived


Shares of Peloton Interactive (PTON) are on the rise on Monday after Loop Capital analyst Daniel Adam initiated coverage of the stock with a Buy rating. The analyst believes the impact of the recent recalls will be short-lived and that management's guidance "likely bakes in an excessive amount of conservatism."

SHORT-LIVED RECALL IMPACT: Loop Capital analyst Daniel Adam initiated coverage of Peloton Interactive with a Buy rating and $140 price target. The shares are down 40% from the January highs, in large part due to the company's voluntary recalls of the Tread and Tread+ and negative press around the safety of those products, Adam noted. The analyst believes, however, that the impact of the recalls will be short-lived and that management's guidance "likely bakes in an excessive amount of conservatism." Peloton "could easily" raise subscription prices and its pricing power potential is underappreciated by investors, the analyst argued. He expects Peloton's subscription revenue growth to continue outpacing growth in its Connected Fitness products and estimates subscription revenues lifting 67% annually over the next two years versus 20% average annual growth in Connect Fitness products.

After hosting its CFO Jill Woodworth at the firm's conference last month, JPMorgan analyst Doug Anmuth kept an Overweight rating on Peloton Interactive. The analyst believes the Peloton Output Park facility will further solidify the company's supply chain, and that Peloton has solved its manufacturing issues. The company's investment in its domestic manufacturing footprint indicates it remains confident on strong demand across a range of products over time, Anmuth contended. Further, the analyst pointed out that management remains confident in strong Tread demand and the delay is only a couple months.
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